Copyrights of the tool: Nick Babich
Description: An empathy map is a visualization tool used to articulate what a product team knows about a user. This tool helps product teams build a broader understanding of the ‘why’ behind user needs and wants.
Learning objectives
- Create a shared understanding of user needs
- Aid in decision making
- Help women to create their own empathy map
Duration: 30- 40 minutes
Type of document: Link
Link: https://theblog.adobe.com/10-tips-develop-better-empathy-maps/
Bibliography: https://www.youtube.com/watch?v=QwF9a56WFWA
https://www.nngroup.com/articles/empathy-mapping